Many traditional bricks and mortar businesses usually have little motivation to develop an online presence. Maybe you manage a bar and restaurant, are a Realtor in the local area or run a business with a physical shop front and think – why on earth would I need a website?
Well, latest reports reveal that more than 50% of Australians shop online, while 81% of consumers research a product or service online before purchasing. Whether you’re an offline business or manage a full-scale ecommerce store, having a strong online presence definitely matters in today’s marketing world. (more…)